KR15 partnered with Percolate Studios and the Roman Catholic Diocese of Orange to create and launch the Shroud of Turin Immersive Experience.

From an empty floor to opening day

The Diocese of Orange came to us with a challenge: turn 10,000 empty square feet into an immersive experience and museum.

The Percolate team was involved in every part of the project. We drove the vision, designed the layout and visitor flow, worked with our architect and construction partners to build the space, and designed everything inside it: the immersive video, the informational boards, the exhibit design, the wall wraps, the interactive kiosks and their software, and the lighting from the first concept sketches through opening day.

Scope of Work

Experience & spatial design

Exhibit flow and layout, visitor journey, room sequencing, freight-elevator-to-entrance conversion, wall design and build-out, architect and construction partnership, exhibit design, exterior design, technology and vendor selection

Lighting

Lighting design for the entire exhibit area

Film & immersive media

40+ minutes of original 360° film, 20-minute documentary, 3-minute intro film, 5 looping screen animations, 45+ expert interviews conducted and cut

Graphic & environmental design

16 educational display boards, hundreds of linear feet of wall wraps, building wrap

Interactive

4 touchscreen kiosks - content, graphic design, UI design, and custom software, all in-house

3 immersive theaters
5000 sq ft museum space
3 minute intro video
40+ minutes of 360° film
20 minute documentary
4 touchscreen kiosks
5 looping animatics
Hundreds of linear feet of designed wall wraps
16 Educational display boards
Exhibit design
Exterior signage

Designing the path

We considered visitor flow as its own design problem. We worked out how to get visitor in and out of the building, what is the first thing they see when they walk in, what stays with them as they move into the next room, and where we wanted the most powerful moments to fall. We worked with our architect to build the walls around this experience.

Instead of bringing visitors in the front door, we converted an existing freight elevator into a private themed entrance. From there, we designed and built the walls that divide the raw floor into rooms, giving the space one continuous path. Guests move from the entrance through the Prologue hall, through the immersive experience and then out into the museum, where the pace slows and they can spend as long as they like. Visitors end up in a reflection room where they can consider what they have seen and learned.

Exterior building wrap for museum exhibit

blueprints for the planning stage of museum design

drawing for a museum exhibit construction

IMMERSIVE EXPERIENCE

Room 1 : The life

A 20-minute 360° film telling ten stories from the life of Jesus, with projection and sound that surround the visitor on every side. They are inside the scene rather than watching it from a seat.

Percolate wrote, directed, produced, and scored the experience.

In addition to media creation Percolate worked closely with our technology vendors to spec the projection and audio equipment and to get our content looking great on the walls.

360 immersive video creation for an exhibit

Room 2: The tomb

A 20-minute documentary on the Shroud itself, including the science, the history, the arguments, and the open questions, screened inside a room built to look and feel like the interior of a rock tomb.

The room contributes to the story as much as the documentary playing inside it. We designed both together so a visitor feels sealed in stone before the film begins.

Room 3: The masters

360° video that tells the resurrection and the ascension through the paintings of the masters, brought to life in motion. The chapel travels through the ages around you.

shroud museum documentary and museum animatronic

documentary production and direction for a museum exhibit

The museum floor + Exhibit area

After the immersive rooms, visitors move into the museum, 5,000 square feet where the pace slows and there is room to examine, read, and decide. We designed every surface. Wall wrap, navigational signage, timeline wall, touchscreen kiosks, and physical displays.