Onward & Upward brand design
Rouleur Brewing opened a sister-business providing food to their thirsty patrons. We created an identity for this side of the business which could stand on its own for the lunch crowd, and also still relate stylistically to the Rouleur Brewing brand.
The logo needed to be one-color to work well on glassware, laser-printed menus and other applications.
A few of the initial sketches
The final lockup incorporated elements of the Rouleur logo to give both identities a sense of unity, even though they are quite different.
In a world of pixels, we get a kick seeing our work fabricated out of steel
Flyers & posters to promote the opening to local businesses
nom nom nom!
