ENDURO
Bigger balls
Material matching
Rename xd15
Xd15 faster with age
Jockeywheels - perfect size when cross chaining
Bering mat
Max hit vs xd15
Lifetime warrantee on headsets - why?
Porsche grease
Why enduro is better than OEM?
can’t oem do what you do?
15 degree bottom bracket for preload
each story…
web page - SEO, for the researching customer
social post - image and text - feed
social post - reel
At what point does a “story” become a campaign?
THE ENDURO CUSTOMER
cares about optimizing
not necessarily pro
team mechanic