ENDURO

Bigger balls

Material matching

Rename xd15

Xd15 faster with age

Jockeywheels - perfect size when cross chaining

Bering mat

Max hit vs xd15

Lifetime warrantee on headsets - why?

Porsche grease

Why enduro is better than OEM?

  • can’t oem do what you do?

15 degree bottom bracket for preload

each story…

web page - SEO, for the researching customer

social post - image and text - feed

social post - reel

At what point does a “story” become a campaign?

THE ENDURO CUSTOMER

cares about optimizing

not necessarily pro

team mechanic